media analysis is like an iceberg, argues Robert Ferguson. The vast bulk beneath the water is the intellectual, historical, and analytical base without which media may become superficial mechanical or glib. This text argues that the study of "race" and the media cannot be seriously undertaken engaging with theories of ideology and without awareness of contemporary theoretical work, such as approaches to Orientalism and critical discourse analysis.
Author: Robert Ferguson · Original publisher: Arnold (1998)
Tier 3 — Partial text + link. No text is hosted on Gary NOI. Read free: https://archive.org/details/isbn_9780340692394 (Internet Archive lending copy — borrowable; IA item ID as recorded in Tranche C1: isbn_9780340692394; no hosting rights).
